Nozzle Dashboards Overview

Nozzle has a variety of dashboards and charts that let you discover important insights. Learn how to interpret charts and metrics in Nozzle.

Nozzle has several well-equipped dashboards. Each individual dashboard allows you to see your SERP data from a different angle. For example, you could use different dashboards analyze data for a single brand vs. a more complete picture of the SERP landscape.
Here, you'll learn the anatomy of Nozzle dashboards, from the general to the specific.

Basic Dashboard Functions


You can navigate to your desired dashboard for any project from anywhere in the app. Simply click the Projects button in the top navigation bar, then click on your project name, Keyword Groups, Top Brands, or Keywords in your project summary.
nozzle dashboards 1
If you are already viewing a dashboard, use the left navigation panel to switch to another dashboard.
nozzle dashboards 2

Switching Projects

Click on the project name (with a settings cog next to it) at the top of the page to switch to a different project.
You'll see a dropdown where you can select the project whose data you would like to view in this dashboard.
Nozzle dashboards 3

Date Range

In the top right-hand corner, you'll see a blue button showing the current date range you're viewing data for.

Click the date button, then enter or choose a date range in the pop-up and select the green Apply button to change the date range.

nozzle dashboards 18

Rollup Dropdown

Use the Rollup dropdown to choose whether you want to view SERP data for Brands, Brand Types, Brand Properties, Domains, Subdomains, or URLs. Once you choose the rollup, in the field next to it, you will need to select a specific brand, domain, etc., to see data for.

Nozzle dashboards 5

Segment Dropdown

Use the Segment dropdown to filter your data in any way you can imagine using built-in and custom segments.

To create a custom segment, see this article.

Nozzle dashboards 6

You can find details on what each segment does by clicking the Manage Keywords button on the Project Overview page, or the Settings Cog next to a Project's name, and then selecting the Segments tab.

This will take you to a page that displays a table that has each segment's description. 

Nozzle dashboards 7

Keyword Group Dropdown

Use the Keyword Group dropdown to filter by your custom keyword groups or use one of our preset groups.

Nozzle dashboards 8

Sorting, Metrics, and Change vs. Value

Below the Segment and Keyword Group dropdowns, you'll find a number of Metrics and charts with an overview of their performance. You can click on any of these to sort your data by that specific metric.  

Nozzle dashboards 9

You can also sort by any metric using the Sort By dropdown. Sorting with this dropdown will automatically switch to that metric's tab.

Nozzle Dashboards 10

You can also click the metric heading any column in the data table at the bottom of the dashboard to sort by that metric and toggle between ascending and descending order.

Nozzle dashboards 11

Another feature of this section is the ability to toggle between metric value and metric change. As value is the default, use the Value or Show Changes button to view changes in your selected metric.

Nozzle dashboards 12

Exporting your Data 

Click the Gear icon in the top right-hand corner of any table to open the Widget controls. This is where the Export Query button will appear.

As soon as your export is complete, you will get a notification above in the header. Click the green circle, then click on the notification in the Jobs pop-out to download your CSV file..

nozzle dashboards 13

Charts and Tables

Each dashboard shows different charts and tables depending on its purpose, but you can count on seeing a history chart and a data table in all of them. 

Nozzle dashboards 14

Below the charts, at the bottom of your dashboard, you'll find a data table. Use the controls underneath it to paginate through the results or show more results (up to 200) per page. 

Nozzle dashboards 15

Clicking on the brands, domains, URLs, keywords, etc. in your data tables and charts will allow you to further analyze them, usually by taking you to a performance dashboard.

On the Performance Overview Dashboard, you will also see these three charts:

nozzle dashboards 16

You can see an overview of these dashboards here, or click on the Keyword Groups, Segments, and URLs title to go directly to those dashboards and learn more. (You can also use the menu on the left to reach the same dashboards.)

On the other dashboards, you will see these three charts instead:

nozzle dashboards 17

These charts show you the Top performers as well as the ones that had the most positive movement (the Winners) and the most negative movement (the Losers).

Nozzle Vision

In the Single Keyword dashboard, you can analyze a SERP results as using Nozzle Vision. This is a complete re-render of the SERP HTML from the selected date so you can confirm your results, see the metrics put right on the page, and even compare different days' results.

nozzle dashboards 19

Specific Dashboard Functions

Along with the basic functions outlined above, Nozzle dashboards contain additional options, depending on their purpose. Click on any of the following links to learn about the purpose and functions of a specific dashboard.
Competitor Analysis


With all the added features that now appear on the SERPs, rank alone is no longer a sufficient metric for understanding the SERP. We display data for a ton of metrics to give you the best SERP tracking experience possible.
These metrics include:
  • Rank
  • Pixels from Top
  • Clickthrough Rate
  • Above the Fold Percent
  • SERP Percent
  • Estimated Traffic
  • PPC Value
  • Keywords
  • Unique URLs
  • Results
  • Search Volume
  • STAT Base Rank
  • And more

Learn more about our unique metrics—why we use them, how we calculate them, and more—on our metrics page.


👍 Now that you know the basics of Nozzle dashboards, it's time to start eating up that data! Good luck!