Once you've set up your keyword groups in Nozzle, you can use this dashboard to get some important data.
The Performance by Keyword Group dashboard makes it easy to analyze how well each of your keyword groups are ranking overall for a specific brand or domain.
Use the Rollup dropdowns to select your desired brand or domain. You may also choose to filter by segment and date range.
Here you will also find the Metrics tabs, so you can quickly choose another metric to examine. The default is to look at the Keywords, but it can also be very valuable to use the Rank, CTR, and other metrics to get a better understanding of your current standings.
Use the Keyword Groups dropdown to select one of your own keyword groups or one of the built-in groups that Nozzle automatically creates, based on your existing keywords. Leaving it empty will show you data for all your keyword groups.
The three charts below give you a quick look at the Top, Winners, and Losers, so you can easily see which keyword groups have been performing the best, which have had the most growth, and which have gone down the most.
You can explore the same data in table at the bottom of the page. This is where you can sort the data be each metric to explore different facets of your keyword groups.
For more information about Nozzle dashboards, click here.