Performance by Keyword Group Dashboard

Once you've set up your keyword groups in Nozzle, you can use this dashboard to get some important data.

The Performance by Keyword Group dashboard makes it easy to analyze your data by one or more keyword groups.

Use the Rollup dropdown to select the Brand or Domain. You may also choose filter your results by Segment and date range.

Choose the metric you want to examine by clicking one of the tabs in the Metrics bar. The default metric is "Keywords", but you can look at Rank, CTR, and other metrics to see how an entire group is performing for it.

metrics bar

Use the Keyword Groups dropdown to select one of your own keyword groups or one of the built-in groups that Nozzle automatically creates, based on your existing keywords. Leaving it empty will show you data for all your keyword groups.

keyword groups selection

The three charts below give you a quick look at the Top, Winners, and Losers, so you can easily see which groups have been performing the best, which have had the most growth, and which have gone down the most.

keyword group 2

You can explore the same data in the Keyword Groups table at the bottom of the page. This is where you can sort the data by each metric to explore different facets of these groups.

keyword group 3

 

For more information about Nozzle dashboards, click here.