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Should I organize my keywords into projects, keyword sources, or keyword groups?

The difference between projects, keyword sources, and keyword groups in terms of organizing and tracking capability

Keyword Groups

Keyword groups are the smallest containers for keywords and should be used like categories. Use them to organize keywords within your keyword source to get the most out of Nozzle. For example, if you are a pet store, you may want to make keyword groups for dog, cat, gerbil, etc. and collar, kennel, etc. You can add a single keyword to multiple keyword groups.

Options for analyzing keyword groups:

  • See your keywords groups compared with each other in chart form on any Nozzle dashboard.
  • Filter by keyword group using the Keyword Group dropdown on any dashboard. 
  • Analyze your keyword groups using the Performance by Keyword Group dashboard.

For Nozzle's PAA Expansion Deliverable, use a single keyword source tracked daily and organize your keywords into keyword groups.

Keyword Sources

Keyword sources are larger containers for keywords. Create different keyword sources for keyword sets that you want to have tracked on different schedules (daily, weekly, monthly, etc.) or if you want to use different keyword modes. You can filter by keyword source using the Keyword Group dropdown on any dashboard and further analyze them on the Performance by Keyword Group dashboard. It's easy to compare keywords from different keyword sources.


Projects are the largest containers for keywords. They are meant for different projects, clients, or entities that you want separate from others. You won't be able to compare data from different projects in the same table or chart in Nozzle, but it's easy to switch between projects by clicking on the arrow next to your project name at the top of any dashboard. You can also view summaries for all your projects on the Nozzle home screen. 

If you are an SEO agency, create a separate project for each of your clients.

What is the difference between a workspace and a project?