How does Nozzle calculate Estimated Traffic?

This is how we determine the potential visitors to your site.

The Estimated Traffic metric is based on the monthly search volume and per-SERP clickthrough rates.

This number is summed across all the results that appear in the same SERP for each domain.

Essentially, the formula is:

Estimated Traffic = (Search Volume) x (CTR).


If either of those values are 0, Nozzle will report the Estimated Traffic as 0.