---
title: How does Nozzle calculate Search Volume?
description: Search Volume is an important metric. Here’s how we calculate it.
---

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# How does Nozzle calculate Search Volume?

## Search Volume is an important metric. Here’s how we calculate it.

Our search volume calculations are based on the *keyword* and *location* that you are tracking, and we pull these numbers from the Google Ads API.

Tracking on the country level for your location will allow you to see the general search volume for that keyword, but using search volume on a localized level can provide much more granular data.

However, it’s important to note that if you do track on a localized level, the search volume may seem a little lower than you expected.

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