Getting Started
Our Reputation Management Dashboard can be found by selecting the Keyword button in the left navigation panel under Reputation Management. Then select a specific keyword you would like to analyze.
Sentiment
Typically, Reputation Management is done on branded terms, so you can see which results are positive and negative. On our dashboard you can choose the Reputation view or the Rank view. These modes have different color codes assigned to them. The Rank view assigns each URL a color based off of our rank groups, and shows how well each URL is ranking. The Reputation view colors the URLs based on sentiment.
At the bottom of the chart you will see the sentiment color code. The options are Very Positive, Positive, Neutral, Negative, and Very Negative, ranging from blue to red.
How to Add Sentiment
Once we collect the data, the dot next to each result will be blank until you assign sentiment.
To do this, you will need to go into the Brands Manager. For the sake of organization, we recommend creating at least three Brands for your sentiment coloring, Positive, Neutral, and Very Negative (green, gray, and red).
Once you've clicked Add Brand, you will need to write the name in the appropriate box, then fill out the Brand Type and Reputation Impact sections.