What is Base Rank?

Use this metric if you want to see how you rank while excluding ads, PAAs, and other features.

The Rank metric is Nozzle is the average rank for the top-ranking results on each SERP, so the number 1 results could be an organic listing, some Top Stories, PAAs, or something else.

If you want to determine your highest ranking traditional organic result, though, you can select the Base Rank instead. (Depending on the size of your screen, you may have to scroll right on the Metrics bar.)

base rank

This will change the History chart to show the Base rank, then, down on the Keywords chart, you can really get into the specifics.

keywords chart

The Rank is listed next to the Top URL, but if you scroll to the right, you can see that the Base Rank may be listed as a different number.

Base Rank is defined as only counting organic results and featured snippets and ignores everything else, like ads, People Also Ask boxes, etc.

You can delve further into a keyword’s rankings by clicking on it and going to the Single Keyword dashboard.

keyword base rank

Currently, Nozzle Vision does not include an option to overlay Base Rank over the HTML snapshot, but you can see how the base rank for that keyword has performed in the History chart.

You can learn more about exploring your data by learning more about the different dashboards in Nozzle.