--- title: How do I track my competitors' brands? description: You can create a brand for all your competitors to track their performance in the search engines. --- [Skip to content](https://help.nozzle.io/how-do-i-add-competitors-that-i-want-to-keep-an-eye-on#main-content) [Customer portal](https://help.nozzle.io/tickets?hsLang=en) ![logo-blue copy 2.png\]](https://help.nozzle.io/hs-fs/hubfs/logo-blue%20copy%202.png?height=33&name=logo-blue%20copy%202.png) - [Tickets](https://help.nozzle.io/tickets) Open main navigation Close main navigation - [Tickets](https://help.nozzle.io/tickets) - [Customer portal](https://help.nozzle.io/tickets) - [Nozzle - Enterprise Keyword Rank Tracker](https://nozzle.io/) [Nozzle - Enterprise Keyword Rank Tracker](https://nozzle.io/) How can we help you? - There are no suggestions because the search field is empty. 1. [Support Home](https://help.nozzle.io/?hsLang=en) 2. [Brand Management](https://help.nozzle.io/brand-management?hsLang=en) # How do I track my competitors' brands? ## You can create a brand for all your competitors to track their performance in the search engines. You can closely monitor your competitors by creating a separate brand for each of them. On the **All** **Projects** tab in the left navigation bar, then click on the **Settings Cog** next to your Project's name and click on **Manage Brands** or at the top of any dashboard click on the **Manage Project** button. Next, click the green **+Add Brand** button. ![](https://help.nozzle.io/hs-fs/hubfs/image-png-Aug-15-2026-03-20-04-7169-AM.png?width=1716&height=1088&name=image-png-Aug-15-2026-03-20-04-7169-AM.png)   Then, type in your competitor's domain name and click the green **Search** button. This will generate a list of potential brand properties related to that domain. This will often include things like their domain, their LinkedIn, Twitter, and more. Click the green **+Add Properties** button to proceed. ![](https://help.nozzle.io/hs-fs/hubfs/image-png-Aug-15-2026-12-00-04-4950-AM.png?width=670&height=287&name=image-png-Aug-15-2026-12-00-04-4950-AM.png) This will take you to the Brands page where you can create the **Brand Name** and change the **Brand Type** to a **Direct** or **Indirect Competitor**. ![competitor brand 3](https://help.nozzle.io/hs-fs/hubfs/competitor%20brand%203.png?width=587&name=competitor%20brand%203.png) It's important to set this brand as a Competitor so you can quickly select a specific competitor or all your competition in any of your Nozzle dashboards. This will make it easier to keep track of their online performance. You can manually add more properties using the **Add Common Properties** buttons. You can even add specific URLs or a variety of other properties by using the **Add Property** button. ![](https://help.nozzle.io/hs-fs/hubfs/image-png-Aug-15-2026-12-02-17-3492-AM.png?width=670&height=83&name=image-png-Aug-15-2026-12-02-17-3492-AM.png) ⚠️ Don't forget to click the green **Save Brand** button when you're done!   Now, you can view the ranking data for individual competitors' brands by selecting a specific **Brand** in the **Focus** dropdown on any dashboard. Or you can view them all by selecting **Brand Type** and then specifying the **Competitor** (direct or indirect) type.  ![](https://help.nozzle.io/hs-fs/hubfs/image-png-Aug-15-2026-12-03-17-6826-AM.png?width=670&height=442&name=image-png-Aug-15-2026-12-03-17-6826-AM.png) - [Getting Started](https://help.nozzle.io/getting-started?hsLang=en) - [Keyword Management](https://help.nozzle.io/keyword-management?hsLang=en) - [Brand Management](https://help.nozzle.io/brand-management?hsLang=en) - [Reputation Management](https://help.nozzle.io/reputation-management?hsLang=en) - [Account Management](https://help.nozzle.io/account-management?hsLang=en) - [Segments](https://help.nozzle.io/segments?hsLang=en) - [BigQuery](https://help.nozzle.io/bigquery?hsLang=en#main-content) - [Looker Studio Templates And Queries](https://help.nozzle.io/bigquery?hsLang=en#looker-studio-templates-and-queries) - [Google Sheets/Excel Templates and Queries](https://help.nozzle.io/bigquery?hsLang=en#google-sheets-excel-templates-and-queries) - [Dashboards](https://help.nozzle.io/dashboards?hsLang=en#main-content) - [Exports](https://help.nozzle.io/dashboards?hsLang=en#exports) - [Keyword Clustering](https://help.nozzle.io/keyword-clustering?hsLang=en) - [Troubleshooting](https://help.nozzle.io/troubleshooting?hsLang=en) - [Data Engineering](https://help.nozzle.io/data-engineering?hsLang=en) - [API](https://help.nozzle.io/api?hsLang=en#main-content) - [cURL](https://help.nozzle.io/api?hsLang=en#curl) - [BI](https://help.nozzle.io/bi?hsLang=en) - [Metrics](https://help.nozzle.io/metrics?hsLang=en#main-content) - [Share Of Voice %](https://help.nozzle.io/metrics?hsLang=en#share-of-voice) - [Metric Picker](https://help.nozzle.io/metrics?hsLang=en#metric-picker) [![SMX\_weblogo.png](https://help.nozzle.io/hs-fs/hubfs/SMX_weblogo.png?width=159&height=85&name=SMX_weblogo.png "SMX_weblogo.png")](https://help.nozzle.io/?hsLang=en) Copyright © 2026, Nozzle